With pop appeal, heartland rock spirit, and All-American style, Josh Herbert magnetically attracts the spotlight.

Born and raised in a suburb just north of Pittsburgh, PA, he picked up a guitar at 10-years-old and never put it down. Inspired by everyone from Bruce Springsteen and John Cafferty to Bon Iver, he dedicated his senior year at Slippery Rock University to posting covers on YouTube, quietly building an audience between shredding the ice as a college hockey sensation. During 2015, his music caught the attention of Martin Strayer who invited him to San Antonio, TX to write alongside Emily Robison of The Dixie Chicks. Galvanized by the sessions, the budding artist returned home and recorded his 2015 self-titled independent debut,Josh Herbert—which debuted in the Top 30 of the iTunes Top Singer-Songwriter Albums Chart with no traditional label or promotion.

Following the release of his American Rose EP, Josh received an invite to support the Dixie Chicks on their MMXVI Tour in the summer of 2016, rolling through legendary venues such as Madison Square Garden.

“I got to prove something to myself,” he admits. “I realized that I could play in front of very large crowds. I had a fear of playing live for a long time, even in front of my family. The first step I took on the stage was like skydiving. I left my comfort zone and truly grew.”

That growth remains evident on his 2017 single “Sweetheart.” Buoyed by boisterous horns, hand claps, and his show-stopping delivery, the track culminates on an upbeat and undeniable refrain, “So long, my sweet-sweetheart. Our love was made to fall apart.”

“That started with a voice memo,” he explains. “It was written from two different perspectives. The chorus happened during a point in my life where I didn’t have anyone. Then,I wrote the verses in a wonderful relationship. The song tells the story of a romance where everything is amazing, but both sides know it can’t go on anymore. It touches on the nostalgia of young love.”

With more music on the horizon, Josh’s story is just beginning to unfold in classic fashion.

“I want people to be moved by what I do,” he leaves off. “I hope the music can turn their day around. If you’re hearing a sad song, maybe it makes you feel better. I’m a musician, but firstly I’m a listener. Music has changed my life for the positive in all realms. If someone can take something away from my song that helps them, I’m making a difference.”